yWorld is a system that has been designed to treat both the business and the consumer with respect. We're about creating a level playing field that is based around the idea of 'opt-in' marketing. We will never sell or pass on your details to anyone as we are all about reducing spam and cleaning up the lines of communication, not poluting them further. Being a centralised system once you have interacted with one business on yWorld you are registered with us and can use the same free personal account to communicate with all yWorld businesses. What's more you have the ability to update your detasil in one spot and also manage the communication flow between each and every business individually. Now that's freedom of choice!