Content & Digital Media
These days everything is delivered. Whether it's in an app, on a website or messaged to our phones... everything seems to be packaged up into bite-size portions and delivered where needed. yWorld's content management system is no different.
A piece of content could be anything; if your read about it, look at it, buy it, browse it, download it or edit it, it's a piece of content.
How Is this done in 2013?
The answer is flexibly. Content is the stuff you put onto a website, e.g, Home, About, Contact, Products, etc. Only now, with the birth of Object Oriented Marketing it's no longer restricted to online placement. You can share it socially, connect it to real-life objects, build it into categories and fill it full of words, pictures and values, any way you want.
What this means is content is something, anything you want, delivered easily and digitally.
Tags?
Every piece of content has a tag...for example, shiraz@phaedrus; it's how it's all connected. Phaedrus Estate Winery in Victoria's Mornington Peninsula, use shiraz tags to track and communicate with all their customers that enjoy and purchase their shiraz. When a new vintage is released, they all get an invite to the first tasting, and everyone else get's left alone, it's what we like to call genuine object-oriented marketing. Tags are flexible and allow you to control your customer communications (marketing) on a macro ( cellardoor@phaedrus ) and a micro ( 2009reserve@phaedrus ) level. Giving you complete control, with none of the baby-sitting.
The Family
Introducing 'parents' and 'children'.
Content is now organized flexibly in a fast and accurate way to associate your information. Folders are an outdated way of sorting out your content. Instead, give a piece of content as many places to live as it likes by using 'parents' and let it be a level of it's own by giving it 'children'. That way, the same content can live wherever you need it to, and you'll never have duplicates!
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